STRATEGIC ARTIST ADVOCACY SINCE 1997
Good day!
Matthew Schwartz of Pacifico chatted with The Atlanta Journal-Constitution about the new Pacifico album 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 ahead of this Saturday's release show at Smith's Olde Bar.
Writer Matthew Smith calls the new Pacifico music "Ultra-catchy... compelling and cohesive."
See Pacifico this Saturday, February 18 at 8PM ET w/ support from Perfect Animal, Tiny Banshee, and Kick Snare Crash. Sponsored by WREK 91.1 FM, Criminal Records Atlanta & Terminus Tees | $12 ADV / $17 DOS.
Matthew Schwartz from Pacifico chats with SPIN today about a topic I am also too familiar with: The debilitating ways of the music industry!
The new Pacifico album 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 is about all manner of personal struggles with well-being. In this lengthy interview, writer Amanda Peukert focuses in particular on the single "Comatose," which makes the music biz its subject.
Schwartz says of the industry, "You’ve got to be the loudest person in every room, and, for me, that just isn’t healthy; I don’t like that." Amen!
mxdwn is calling the new video for "Complicated, Confiscated" by Pacifico "stunning" this morning, saying, "The pain in his eyes is recognizable and relatable through his guitar and soft voice."
Frankly, songs performed direct-to-camera have to really go all-in to convince me and Matthew just gives everything here. I feel like 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 (the new Pacifico album, out February 10) is brave in the raw way it addresses Matthew's personal struggles with anxiety and depression.
This record doesn't feel shrouded in third-person pondering. Like with the "Complicated, Confiscated" video, it comes right at you. I can't wait for you to hear it in full! For now, check out the video or listen where you listen.
Click for your life!
"Harbors a stormy undercurrent, reminiscent of both Elliott Smith and Radiohead at their most eerily understated."
"Complicated, Confiscated" is the latest single by Pacifico, out this Friday on Pacifirecords. Many thanks to Treble for premiering it this morning.
This one really gets me, as Matthew from Pacifico has so openly discussed writing this song as a mantra to get himself through crippling bouts of depression. He explains, "Each single, like every song on 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦, deals with a different form of self care. These songs deal with anxiety, depression, grace, patience, and drawing healthy boundaries."
Here we go 2023!
Queen City Sounds and Art describes "Afterglow" by Pacifico as a "tenderly psychedelic chamber pop song" with "beautiful acoustic guitar work and quietly luminous vocals and string arrangements that sound both melancholic and at peace."
A lovely thought to start the week, eh?!
Click the image to read more and to check out the stop-motion collage video.
𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 - the first Pacifico album in five years - is out February 10 (day before my birthday, fam!) with a record release show to follow (first full band show in a decade!) at Smith's Olde Bar in Atlanta on February 18.
Hi! The third single from the upcoming 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 by Pacifico (February 10, Pacifirecords) comes out this Friday and Glide Magazine has the video for "Comatose" today!
The site explains that Matthew Schwartz "conveys a sense of wisdom in the lyrics, which he sings in a way that is both jaded and exuberant to capture the mood. With its bouncy bass line and plenty of explosive guitar flourishes, the song ultimately feels like a cathartic rocker."
I'll add that if you dig a stadium-sized chorus, you will find one here!
"Pacifico has just given us an epically beautiful song, 'Afterglow,' and it is definitely not one to miss."
I agree 100% with Up to Hear on this one!
Writer John Michie goes on to compare the slide guitar work on the tune to George Harrison and concludes, "This is a fantastic song that displays real craftsmanship."
Click for your life!
New Pacifico single coming this Friday!
Check out the John K. D. Graham-directed video for "Afterglow" now over at Big Takeover! Click for your life.
Graham explains, “It’s a bit of motion collage that makes use of cut paper and video footage. I am a fan of Terry Gilliam, and his style was what I wanted to attempt.”
According to the band’s Matthew Schwartz, "The song is about someone losing their sight later in life, coming to terms with that change, and realizing that they have everything they need.
"We were lucky to have Peter Randall — bassist with The Kooks, Seal, and Adele — join us on this one.”
All-new Pacifico album 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 arrives February 10 on Pacifirecords. Limited vinyl bundles: are available at https://pacifico.bandcamp.com/album/self-care.
Matthew Schwartz of Pacifico recently chatted with Mixed Alternative about the upcoming album 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 (February 10, Pacifirecords) and some of the folks who helped make this album as great as it is!
"I LOVE to collaborate with people. I think it only helps to make the music better," says Schwartz. "For the new album, I collaborated with Shane Tutmarc of Dolour, Peter Randall — bass player for Adele, Matt Bowers of House Of Fools, Ben Herrington of Minos The Saint, Matt Tuttle of Codeseven, and the famous producer Aaron Sprinkle."
Click for your life!
"Don't Play Dead" is the first single and video from the first album in five years from Pacifico. 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 arrives on February 10 via Pacifirecords.
Despite this song being about surviving depression, or more so about what comes before survival, it's still about the catchiest thing you're going to hear all day!
"Punchy and driving pop-rock... An impressive array of unassailable hooks," says Immersive Atlanta (see, I told you).
Even the director of the video, Dustin Jacobs, managed to find the light: "At the center is this couple. She's depressed, but he’s an eternal optimist, so he finds the joy and tries to share it with her."
See and hear here: https://Fanatic.lnk.to/Pacifico-DontPlayDead
I'm a huge fan of songs about small victories in the battle with depression, wrapped in hook-filled pop-rock writing and production.
Here's one!
The first single from 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 (Feb. 10, Pacifirecords), the first album in five years by Pacifico, "makes for an energetic (not to mention empathetic) introduction," according to Immersive Atlanta in its premiere of "Don't Play Dead," out everywhere tomorrow.
"It’s a punchy and driving pop-rock anthem. Schwartz and company lead with their hearts, delivering nurturing support with an impressive array of unassailable hooks."
Click for your life!
I’ve been listening to the rough mixes of the next Pacifico record and wow, this record sounds BIG. You'll have to wait, but today V13 has helped us reveal the entire ‘05/‘22 EP, which will stream everywhere tomorrow via Pacifirecords.
As the story (and title) goes, this batch of songs was started in 2005 and completed in 2022. V13 reports: "It was a very interesting recording experience, because it required Matthew Schwartz, now an experienced, professional musician, to reconnect with his former self, a young man just trying to find his way in a world he wasn’t familiar with."
Click for your life!
The second single from the upcoming Pacifico EP ‘05/‘22 drops tomorrow. Hear it today at The Spill Magazine! That's the team work that makes the dream work, kids!
"Sonically and lyrically, the song reflects Schwartz’s variety of rock and songwriting influences, from Radiohead and Weezer to Jeff Buckley and Jeremy Enigk."
Out June 3 on Pacifirecords. Click 4 ur lyfe!
The new Pacifico single hits that soft spot I have for sensitive songwriting inside of intense rock production. It feels sort of "caged" to me, like it's trying to get out and the struggle is the sound. Does that make any sense? Well, it does to me! See? I'm a sensitive guy.
“Suddenly / Back At The Start,” out tomorrow, is taken from the ‘05/‘22 EP (June 3, Pacifirecords). Both titles nod to the 17 years from start to finish for this project!
Visit New Noise to listen to the tune and read more about how that gap in time adds up.
17 years is a long time to make an EP.
Pacifico’s upcoming “‘05/‘22” EP – the title being a literal nod to the how it started / how it’s going nature of the record –arrives June 3, 2022 on the Atlanta-based artist’s own Pacifirecords.
What was the artist-in-charge, Matthew Schwartz doing during the 17 years since beginning this Pacifico release in 2005 and completing it in 2022?
He was doing Pacifico.
Huh?
Indeed, this is the story of a lost hard drive. Musicians don’t do back-ups, after all.
Teamed with Jeremiah Edmond, Schwartz’s musical cohort in 2005 just prior to Edmond joining Manchester Orchestra, the recordings that have now been realized as the “‘05/‘22” EP, out June 3, 2022.
An all-new Pacifico album is also in the works for a late 2022 release.